Adam Bastock is the founder of People Planet Pint.
Climate conversations don’t need a conference hall.
They need a pub, a pint, and people to talk about the awkward questions.
That’s the idea behind People Planet Pint. Adam founded it to take sustainability out of the echo chamber and into the room where most people actually are: the pub on a Thursday night.
Adam also runs Small99, helping small and micro businesses find practical, unpretentious routes to Net Zero. Across both, the approach is the same: meet people where they’re at, skip the jargon, and make the case for climate action to the people at the edge of the conversation, not just the ones already convinced.
People Planet Pint now runs across multiple cities, proof that the best climate conversations happen over a drink, not a PowerPoint.
December 2020 – Small99 is born as a way to help people shop with local businesses, online.
2021 – Pivot into Net Zero support for SMEs
May 2021 – Selected as Net Zero Expert for Small Business Britain
November 2021 – Winner of Scottish EDGE Award
November 2021 – First ever People Planet Pint
June 2022 – Selected to write Clean Growth UK Net Zero 360
July 2022 – Invited to judge EDGE Round 20
May 2023 – Awarded Entrepreneur in Residence at Oxford Brookes Business School
Jan 2024 – Winner of Business Pioneer of the Year, Better Business Summit
March 2024 – Speaker at edie “Sustainability communications”
July 2024 – Net Zero Judge for Glasgow Business Awards
July 2024 – Joined advisory board for Edie 2025
July 2024 – People Planet Pint hosted at Lloyds Banking Group Summit
September 2024 – Keynote speaker at University College Birmingham
October 2024 – Launched Small99 Action Box
July 2026 – Hosted events in collaboration with DESNZ